The goal is to reach new audiences with the anti-captivity message. Our poster was designed with specific ideas in mind. We wanted to be bold, and showcase dolphins where they belong– in the ocean– and most of all, encourage anyone who might have been considering patronizing a swim-with-dolphins attraction to think twice about the animals. After all, if you truly love dolphins, we say… don’t swim with them. Respect them enough to demand they be protected in their ocean home.
Our collaborative mall PSA campaign was released right after Christmas in three shopping malls with high pedestrian foot traffic. You can find our “Born to Be Wild” posters at the Town & Country shopping center in central Phoenix; Crossroads Towne Center in Chandler; and Happy Valley Towne Center in north Phoenix.
We are so excited to collaborate with groups like The Dolphin Project to achieve our mutual goals of ending the exploitation and captivity of dolphins, and we can’t wait for future project partnerships!